美国不仅全球军事、医疗、影视,在汽车修理厂利润产值方面,也是全球领先。美国绝大部分汽车修理厂,都可以达到我国4s店的标准。美国的汽车后服务市场发展已有一百多年,相较于之下,我国汽车后服务市场发展只有30多年,还有很多不足之处。那么是否意味着我们无法达到美国汽车修理厂的标准?不,只要抓住这些,就有机会快速赶超美国汽车修理厂。
The United States is not only the world's military first, medical first, film and television first, but also the world's leader in the value of profit and output of automobile repair plants. Most automobile repair factories in the United States can meet the standard of 4S stores in China. The automobile after-service market in the United States has been developing for more than 100 years. Compared with that, the automobile after-service market in China has only developed for more than 30 years, and there are still many shortcomings. Does that mean we can't meet the standards of American garage? No, as long as we grasp these, we will have a chance to catch up with American garage quickly.
抓住这些,快速赶超美国汽车修理厂1
Catch up with these and catch up with American Auto Repair Works 1
一、提供预约服务
I. Providing booking services
提供预约服务是美国后服务市场的一大特色,这个服务有很多好处:
Reservation service is a major feature of the post-service market in the United States. It has many advantages:
1、合理安排员工工作任务量,避免维修车辆时多时少,降低管理者的负担。
1. Reasonably arrange the workload of employees, avoid the time-consuming maintenance of vehicles, and reduce the burden of managers.
2、可以尽可能的多安排车源,增加工位的使用率,提高门店的收益。
2. We can arrange as many car sources as possible, increase the utilization rate of work stations and increase the revenue of stores.
3、客户使用汽修软件在线预约,节省等待时间,方便客户及时处理需求。
3. Customers use auto repair software to make online reservation, save waiting time, and facilitate customers to deal with their needs in time.
4、汽车修理厂可以根据客户预约情况,提前准备所需配件,分析问题处理时间,合理调配员工时间,缩短服务周期。
4. The automobile repair shop can prepare the required parts in advance according to the customer's reservation, analyze the problem handling time, rationally allocate the staff time, and shorten the service cycle.
5、通过软件在线预约,更好的帮助门店进行用户调查,还能提高门店的信誉和声望。
5. Online booking through software can better help stores conduct user surveys, and also improve the reputation and reputation of stores.
经市场调研,实行预约服务和不实行预约服务的门店,产生的利润是有很大区别的。落实这项服务并不复杂,只需简单配备一款汽修软件即可落地。
According to market research, there are great differences in profits between stores that implement booking service and stores that do not. The implementation of this service is not complicated, just a simple auto repair software can be landed.
二、塑造门店形象
2. Shaping the Image of Stores
抓住这些,快速赶超美国汽车修理厂2
Catch up with these and catch up with American Auto Repair Works 2
专业化的门店设计,根据场地规格进行合理分配和设计,可以使各个工序达到大化的功能需求。不仅能瞬间提高场子的整体形象和品牌知名度,才能彻底摆脱过去的脏、乱、差感受。
Specialized store design, reasonable allocation and design according to site specifications, can maximize the functional requirements of each process. It can not only instantly improve the overall image and brand awareness of the venue, but also completely get rid of the dirty, chaotic and bad feelings of the past.
试想一下,你是一名车主客户,会选择一家干净整洁的汽车修理厂进行维修项目,还是选择一家满地垃圾、零件乱摆的门店进行服务?
Imagine if you were a customer of a car owner. Would you choose a clean and tidy garage for maintenance or a shop full of garbage and parts?
三、及时供应所需配件
III. Timely supply of required accessories
美国的很多汽车修理厂均采用“零库存”的配件管理方式,这种管理方式不仅可以避免资金占有,还能快速周转资金,合理安排库存。在仓库货架上设有各种常用零配件的数量上下限,当某样或多样零件库存接近下限时,可以使用汽配软件快速与配件供应商取得联系,及时补充所需的配件。
Many automobile repair factories in the United States adopt the "zero inventory" mode of spare parts management, which can not only avoid the possession of funds, but also quickly turn over funds and rationally arrange inventory. There is a upper and lower limit of the number of common spare parts on the warehouse shelf. When the stock of one or more parts is close to the lower limit, the auto parts software can be used to quickly contact the supplier of spare parts and replenish the needed spare parts in time.
在这点上,我国目前已有很多提供配件供应体系的平台,使用汽配软件即可快速与供应商取得联系,收到等货上门,即可库存。
At this point, there are many platforms to provide spare parts supply system in our country. By using auto parts software, we can get in touch with suppliers quickly, and when we receive goods, we can stock them.
四、良好的服务体验
4. Good Service Experience
抓住这些,快速赶超美国汽车修理厂3
Catch up with these and quickly catch up with American garage 3
美国的汽车修理厂工人被灌输着“顾客即是上帝”的理念,秉承一切以客户体验为中心的意识、失误的工作或不规范的操作,都有可能成为客户投诉的理由。让他们在工作的时候,会注意自己的工作行为,零件要摆放好、机油避免乱溅等。这些良好的行为规范,给用户一种工作认真,技术娴熟的感觉。
American automobile repair workers are instilled with the concept of "customer is God", adhering to all customer experience-centered awareness, erroneous work or non-standard operation, may become the reason for customer complaints. When they work, they will pay attention to their work behavior, parts should be put in place, oil to avoid splashing and so on. These good codes of conduct give users a sense of conscientiousness and skill.
美国汽车修理厂之所以利润产值高,很大程度源于他们懂得在硬件和软件上下功夫。我国汽车修理厂可以学习美国,引进先进的软件和硬件设备,做好门店管理,提高服务质量,就能就一定能快速赶超美国汽车修理厂。
The reason why American auto repair factories are profitable and productive is largely because they know how to work hard on hardware and software. China's automobile repair factories can learn from the United States, introduce advanced software and hardware equipment, do a good job in store management, improve the quality of service, will be able to quickly catch up with the United States automobile repair factories.